About Us
Dorsia is an AI-native hospitality-tech company redefining access to the world's most coveted tables, events, and cultural moments. We give our members exclusive access and our operators unmatched control, visibility, and revenue.
We don't just provide access, we create it. Dorsia owns its luxury experiential events end-to-end, from the guest list to production and the technology behind every entrance. Through our enterprise platform, we're building the infrastructure layer for the future of hospitality, powering leading hotels and private member clubs with the same systems that run Dorsia.
We grew 480% in 2025 and today we operate across 400+ venues in 26 cities with revenue engines spanning consumer and enterprise membership, Dorsia Pay, the Culture Calendar, and our enterprise platform.
Backed by $54M from Index Ventures, Invus, Red Sea Ventures, Major Food Group, and MoonPay, we're scaling into our most consequential phase of growth. We're adding exceptional talent to drive what comes next, and that's where you come in.
About the Role
Dorsia is seeking a Director of Product Design to own product design across every surface a member, partner, or operator touches. The work spans the member app, where every detail should feel unmistakably Dorsia, and the hospitality platform, where partners and private member clubs run on Dorsia’s technology under their own brand.
The Director of Product Design will set one standard for product design across consumer and enterprise, and build the small, senior team and the systems to hold it. This is a hands-on leadership role for someone who builds and deploys AI agents as a core part of how design gets done, and who knows how to design the agentic experiences members and operators will use next.
What You'll Do
Agentic Product Design
- Define Dorsia’s agentic product vision, shaping how AI acts on a member’s behalf across reservations, Culture Calendar events, access, and Dorsia Pay.
- Design operator-facing AI experiences that surface the right guest insight at the right moment, with clarity and restraint.
- Set the interaction patterns for agentic interfaces, including how AI communicates what it’s doing, when it asks for confirmation, and how it hands control back to the user.
- Build and deploy AI agents across the design workflow, from concept and prototyping through production-ready UI and QA.
Product Vision and Strategy
- Own the product design vision for the member app and the hospitality platform, translating Dorsia’s founder-led standard into a cohesive, intuitive product experience.
- Partner with Product, Engineering, and Growth to turn business goals into design bets, and decide which bets to make.
- Ground design decisions in research, product data, and member and operator behavior, and measure the impact of what ships.
- Serve as the design voice in leadership conversations alongside Product, Engineering, and the executive team.
Member and Platform Experience
- Lead product design for the member app across restaurant reservations, Culture Calendar events, invitations and access, Dorsia Pay, and membership.
- Design the hospitality platform’s operator experience across its AI infrastructure, CRM, and member tooling, so each partner runs on Dorsia’s technology under its own brand, powered by Dorsia.
- Stay hands-on by prototyping in code, reviewing flows, and holding a hard quality bar on everything that ships.
Design Systems and Practice
- Own the design system, including the component library, tokens, and documentation, as an asset that makes the whole company faster.
- Build a theming layer that lets any platform partner launch a fully branded experience without forking the system.
- Structure the design system so agents can read and build from it, and deploy agents that turn tokens and components into production-ready UI, assets, and QA.
- Establish the design rituals, review cadences, and quality bars that hold the standard as the team grows.
Team Leadership
- Hire, mentor, and develop a small, senior team of designers across product, brand, and motion.
- Build a culture of craft, speed, and taste, grounded in direct critique and high standards.
- Serve as the design voice in leadership conversations alongside Product, Engineering, Marketing, and the executive team.
The Winning Recipe
- Bachelor’s degree in design, visual communication, or a related field.
- 10+ years of product design experience, including leading product design at a high-growth consumer or platform company.
- A track record building and deploying AI agents and agentic workflows in production design work, with clear opinions on how agentic interfaces should look and behave.
- Fluency in Figma and in AI-native prototyping and coding tools such as Cursor, Claude Code, or Figma Make, with the ability to take an idea to a working prototype in code.
- Ownership across product, brand, and systems design, including a design system built or materially evolved in production, ideally one that flexes across multiple brands.
- A portfolio that spans beautiful consumer product work, data-dense operator or enterprise tools, and strong brand expression.
- A sharp communicator who leads through taste, clarity, and conviction, in a design critique and in the executive room.
- Low ego and high standards, equally at home setting the creative vision and QA’ing a component library.
- Experience leading creative arts and culture, hospitality, travel, fine dining, fashion, lifestyle, or luxury, and a refined instinct for premium experiences.
- Motion design depth, design work across physical and digital experiences such as events, spaces, and print, or an agency background with high-end brands is a plus.
New York Pay Range
$240,000—$260,000 USD
Workplace Philosophy at Dorsia
At Dorsia, we believe that culture eats strategy. The best ideas in the world mean nothing without the right people around the table and the right chemistry between them. We are, unapologetically, a people-first organization.
In-Person Matters
We’re creating once-in-a-lifetime experiences for the most discerning audience in the world. That doesn’t happen over Zoom. It happens through collisions: a spark across a desk, a kitchen-side conversation that unlocks a partnership, the energy of ideas felt, not typed. That’s why in-office culture is non-negotiable at Dorsia.
Who We Hire
We don’t subscribe to check-the-box hiring. We hire for merit and mindset, which naturally creates a team with varied backgrounds. What unites us isn’t demographics, it’s a shared vision: to build the social operating system for the cultural vanguard.
Lifestyle Hours
We’re not a 9-to-5 company. Our lifestyle mirrors our members. Early flights, after-work events, and late-night sprints when the work demands it. But we love what we do, and we definitely love a good party.
High Performance Culture
Working at Dorsia isn’t for everyone—and that’s the point. Our culture is designed for builders, not passengers. We move fast, set ambitious standards, and expect people to rise to them. If you have the talent and the drive, this will be a ride to remember.
A Final Word
We’re building something special. It will take long hours and relentless effort. It’s not for everyone. For those with the metabolism, you’ll create something that changes how culture is lived. And that’s the kind of work worth your life’s energy.