Senior Content Marketing Manager

Who We Are

Robert Half, one of FORTUNE’s World’s Most Admired Companies and a Fortune 100 Best Companies to Work For is hiring for a Senior Content Marketing Manager to join the Marketing department.

The Senior Content Marketing Manager reports to the Director, Content Marketing and serves as a seasoned, senior individual contributor responsible for developing and executing content marketing strategies, programs, and assets that drive audience engagement, consideration, demand, conversion, and retention across Robert Half’s priority hiring manager and job candidate audiences. This role brings deep content marketing specialization, strong judgment, and the ability to resolve a wide range of complex content marketing challenges in creative, performance-oriented ways.

This role works independently on complex content marketing initiatives, normally receiving little instruction on day-to-day work and general instruction on new assignments. Working closely with Integrated Marketing, Brand Marketing, Brand Design Studio, Performance Marketing, Analytics, Web, and Communications teams, the Senior Content Marketing Manager develops audience-focused content marketing programs that help customers discover, understand, engage with, and take action on Robert Half’s services through traditional search, AI-powered discovery experiences, landing pages, email, and other marketing experiences.

What You'll Do

Content Marketing Strategy, Audience Planning & Content Marketing Expertise

• Develop audience-focused content marketing strategies aligned to integrated marketing plans, business priorities, audience needs, and growth objectives.

• Lead the most complex and strategically significant content marketing initiatives supporting enterprise priorities, major integrated marketing programs, and high-value audience growth opportunities.

• Identify content marketing opportunities based on search behavior, audience insights, market trends, seasonal demand drivers, campaign priorities, and performance data.

• Lead development of content marketing roadmaps that support awareness, consideration, conversion, retention, and content marketing reuse across channels.

• Serve as a senior subject matter expert on content marketing strategy, SEO, AEO, content architecture, search intent, and AI-discovery best practices.

• Partner with Integrated Marketing Managers to translate audience growth strategies into content marketing programs, priorities, and requirements.

• Partner with Communications to activate thought leadership for marketing use cases while maintaining clear ownership boundaries between content marketing and editorial, reputation, or executive visibility work.

• What success looks like: Content marketing priorities are tightly aligned to audience needs, business objectives, search opportunities, and integrated marketing plans.

Content Marketing Development, Writing, Editing & Optimization

• Develop, write, edit, and optimize complex content marketing assets across channels and formats, including SEO content, AEO content, service pages, landing pages, email nurture programs, FAQ content, and campaign content.

• Lead complex content marketing initiatives where analysis of diverse inputs, audience needs, performance data, and business requirements is needed to determine the best approach.

• Translate complex business topics into clear, useful, audience-centered content marketing assets that support engagement, consideration, and conversion.

• Ensure content marketing assets reflect brand standards, messaging frameworks, audience insights, search intent, and business priorities.

• Provide content marketing review and quality assurance for high-impact content marketing assets developed by internal and external contributors.

• Establish and evolve content marketing quality standards, frameworks, and best practices that improve consistency, scalability, and performance across the Content Marketing team.

• What success looks like: Content marketing assets are high quality, audience-focused, discoverable, brand-aligned, and effective at driving engagement and conversion.

SEO, AEO, Performance & Continuous Improvement

• Apply advanced SEO and AEO content marketing practices to improve discoverability across traditional search engines and AI-powered discovery experiences.

• Use judgment to select the appropriate content marketing methods, formats, structures, calls to action, and optimization techniques for each assignment.

• Evaluate content marketing performance and identify opportunities to improve search visibility, AI answer readiness, audience engagement, conversion, and reuse.

• Partner with Analytics, Web, Performance Marketing, and Digital Marketing teams to evaluate performance data and improve content marketing effectiveness.

• Conduct content marketing audits and develop recommendations for refresh, consolidation, reuse, retirement, and optimization.

• Leverage AI-enabled content marketing workflows and tools to improve speed, quality, consistency, and scale while maintaining accuracy and brand standards.

• Informally mentor and coach Content Marketing Managers and Content Marketing Writers by sharing expertise and helping elevate overall team capabilities.

• What success looks like: Content marketing performance improves through optimization, testing, refreshes, reuse, and data-driven decision making.

Success Measures

• Organic search visibility and content marketing discoverability.

• AEO visibility and readiness for AI-powered discovery experiences.

• Content marketing engagement and conversion performance.

• Content marketing contribution to demand generation, pipeline, and revenue.

• Content marketing quality, effectiveness, reuse, and scalability.

• Stakeholder satisfaction and adoption of content marketing strategy recommendations.

What You'll Need

• BA in Marketing, Communications, Journalism, English, Business, or related field.

• 7-10 years of progressive experience in content marketing, digital marketing content, marketing communications, copywriting, or related disciplines.

• Demonstrated success developing content marketing strategies and content marketing assets that support demand generation, engagement, conversion, and business growth.

• Deep experience creating and optimizing SEO-focused content marketing assets for digital channels.

• Strong understanding of AEO principles and how content marketing is discovered, summarized, cited, and surfaced in AI-powered environments.

• Experience leading complex content marketing initiatives involving multiple stakeholders, channels, data inputs, and business considerations.

• Experience working as a senior individual contributor who operates independently with limited day-to-day instruction.

Preferred

• Experience in B2B, B2C, professional services, staffing, consulting, technology, or complex business environments.

• Experience using AI-assisted content marketing tools and workflows responsibly and effectively.

• Experience partnering with integrated marketing, brand, web, analytics, SEO, paid media, and email marketing teams.

Competencies/Abilities

• Content marketing strategy and planning.

• Content marketing architecture and roadmap development.

• Content marketing development, writing, and editing.

• SEO and AEO expertise.

• Audience-centric content marketing development.

• Search intent strategy and AI-discovery readiness.

• Content marketing performance optimization.

• Complex problem solving and sound judgment.

• Advanced stakeholder influence and consultation.

• Content marketing leadership without direct authority.

• Mentoring and content marketing capability development.

• Ability to work independently on complex assignments with minimal day-to-day instruction.

Interpersonal Skills

• Strong written and verbal communication.

• Ability to influence without direct authority.

• Ability to network with senior internal and external partners within own area of expertise.

• Strong collaboration, facilitation, and stakeholder management skills.

• Ability to simplify complex topics and create alignment across cross-functional partners.

• Curiosity, adaptability, and a continuous improvement mindset.

Minimum Required Technical Skills

• Content management systems.

• SEO and keyword research tools.

• Marketing analytics and reporting tools.

• Microsoft Office Suite and Copilot.

• AI-assisted content marketing creation and optimization tools.

• Familiarity with web publishing and content marketing optimization workflows.

The typical annual salary range for this position is shown below and is negotiable depending upon experience and location. The position is eligible for a discretionary annual bonus.

We offer exceptional earning potential and a competitive benefits package, including group health insurance benefits (medical, vision, dental), FSA and HSA healthcare accounts, life and accident insurance, adoption and fertility assistance, paid parental leave of up to 6 weeks, and short/long term disability. Robert Half provides paid time off for vacation, personal needs, and sick time. The amount of Choice Time Off (CTO) our people receive varies based on their years of service and is pro-rated based on the hours worked per week. A new hire earns up to 17 days of CTO per calendar year. Our people also receive up to 11 paid holidays per calendar year. We also offer the opportunity to contribute to our company 401(k) savings and investment plan or deferred compensation plan (if eligible), with an employer match of 100% on the first 3% of your contributions for eligible employees. Learn more at https://roberthalfbenefits.com.

Robert Half Inc. is an Equal Opportunity Employer. M/F/Disability/Veteran

As part of Robert Half’s Corporate Services facility employment process, any offer of employment is contingent upon successful completion of a background check.

Our recruiters use their expertise and may utilize AI to help with their evaluation of candidates.

Robert Half is committed to being an equal employment employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to HRSolutions@roberthalf.com or call 1.855.744.6947 for assistance.

In your email please include the following:

• The specific accommodation requested to complete the employment application.

• The location(s) (city, state) to which you would like to apply.

For positions located in San Francisco, CA: Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

For positions located in Los Angeles County, CA: Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.