Employee Social Advocacy Manager

Who We Are

Robert Half, one of FORTUNE’s World’s Most Admired Companies and a Fortune 100 Best Companies to Work For is hiring for an Employee Social Advocacy Manager to join the Corporate Communications department.

As Employee Social Advocacy Manager, you’ll lead and grow our employee-generated content program, Halfluencers, which empowers employees at all levels to create and share authentic social content. You'll work with employees across the organization, from emerging voices to executives, to surface great stories, create engaging social content and strengthen employee and brand influence on social media.

This person will also support our broader employee advocacy program, tool and training efforts. This is a high-impact role for someone who wants to shape the future of employee advocacy by helping employees become confident, creative and effective voices on social media. The right candidate will bring strong social media instincts, an ability to spot trends, excellent writing and coaching skills, a passion for employee storytelling and the operational discipline to scale a growing program.

What You'll Do

Employee-Generated Content (EGC) Program Leadership

• Own, develop and execute our EGC program called Halfluencers, including strategy, growth and day-to-day management.

• Partner with employees across all levels, functions and geographies to identify and develop compelling stories and content opportunities.

• Recruit, onboard and support employee creators and advocates in Halfluencers, our multi-level EGC program. This includes building out our newest level, Execs on Social.

• Track participation, engagement and content performance to identify what’s working and where to scale.

• Build community moments, challenges and activities that keep employees connected and inspired.

• Identify emerging content trends and opportunities to increase participation and engagement.

Employee Advocacy Program Support

• Support the day-to-day operations of the employee advocacy program and platform, including customer care and guidance for program participants and publishers.

• Create, curate and optimize advocacy content, including posts, videos, thought leadership and campaign assets.

• Partner with internal stakeholders to develop social content and campaigns aligned to business priorities.

• Create graphics for employee advocacy, presentations, contests and more using Canva. 

• Promote advocacy participation through ongoing training, communications and engagement initiatives such as contests.

Content Capture & Employee Storytelling

• Support recurring in-person content capture in local branch offices, helping identify social-first story angles and bring employee stories to life.

• Prepare employees for filming by coordinating with stakeholders, supporting on-site logistics and helping participants feel comfortable and confident on camera.

Training & Enablement

• Facilitate workshops, webinars, office hours and coaching sessions regarding the employee advocacy program and Halfluencers.

• Support the team in developing and updating employee advocacy and social media training materials, playbooks, guides and learning resources that support ongoing development.

• Collaborate with social media team members to develop and promote our advanced social media training series.

Analytics & Project Management

• Partner with the social media analytics team to share valuable insights and assist in developing reports and presentations that translate data into actionable recommendations for the team, executives and stakeholders.

• Manage cross-functional projects, stakeholder relationships, timelines and program operations while identifying opportunities to scale and improve processes.

What You'll Need

• 5+ years of experience in social media, employee advocacy, employee engagement or a related field.

• Bachelor's degree preferred in Marketing, Communications, Journalism, English or a related field.

• Experience building, managing or scaling employee-generated content, creator, influencer, ambassador or advocacy programs.

• Strong understanding of social media, content strategy, and personal branding best practices.

• Exceptional project management, copywriting, stakeholder management, communication and relationship-building skills.

• Experience developing content, training materials and presentations for a variety of audiences.

• Ability to analyze performance data and translate insights into recommendations.

• Comfortable traveling periodically for in-person content capture at Robert Half branch offices around the country.

• Experience supporting social-first video production, content capture, interviews or on-site storytelling preferred.

• Strong creative instincts and the ability to coach employees, executives or subject matter experts to show up naturally and effectively on camera.

• Experience with social media advocacy platforms required; experience with Dynamic Signal preferred. Analytics and project management platform experience, Smartsheet or Basecamp preferred; Canva experience required.

The typical annual salary range for this position is shown below and is negotiable depending upon experience and location. The position is eligible for a discretionary annual bonus.

We offer exceptional earning potential and a competitive benefits package, including group health insurance benefits (medical, vision, dental), FSA and HSA healthcare accounts, life and accident insurance, adoption and fertility assistance, paid parental leave of up to 6 weeks, and short/long term disability. Robert Half provides paid time off for vacation, personal needs, and sick time. The amount of Choice Time Off (CTO) our people receive varies based on their years of service and is pro-rated based on the hours worked per week. A new hire earns up to 17 days of CTO per calendar year. Our people also receive up to 11 paid holidays per calendar year. We also offer the opportunity to contribute to our company 401(k) savings and investment plan or deferred compensation plan (if eligible), with an employer match of 100% on the first 3% of your contributions for eligible employees. Learn more at https://roberthalfbenefits.com.

Robert Half Inc. is an Equal Opportunity Employer. M/F/Disability/Veteran

As part of Robert Half’s Corporate Services facility employment process, any offer of employment is contingent upon successful completion of a background check.

Our recruiters use their expertise and may utilize AI to help with their evaluation of candidates.

Robert Half is committed to being an equal employment employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to HRSolutions@roberthalf.com or call 1.855.744.6947 for assistance.

In your email please include the following:

• The specific accommodation requested to complete the employment application.

• The location(s) (city, state) to which you would like to apply.

For positions located in San Francisco, CA: Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

For positions located in Los Angeles County, CA: Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.