Retail Media Manager - Brand Side

Key Responsibilities

Retail Media Strategy & Leadership

• Define and lead the retail media strategy across all priority retail partners.
• Establish retail media best practices, frameworks, and governance through a Center of Excellence model.
• Develop annual and quarterly retail media roadmaps aligned to business, category, and commercial objectives.
• Identify opportunities to improve audience targeting, measurement, attribution, and return on investment.

Cross-Functional Collaboration

• Act as the primary liaison between Marketing, Omni-Commerce, Sales, Category, Analytics, Finance, and Retailer teams.
• Align retail media investments with business priorities, category growth opportunities, and retailer objectives.
• Facilitate joint business planning discussions and ensure retail media activation supports broader omnichannel strategies.
• Drive stakeholder alignment on goals, KPIs, audience strategies, and investment decisions.

Agency Leadership & Activation Oversight

• Lead agency partners responsible for retail media planning, activation, optimization, and reporting.
• Ensure campaigns are executed on time, on budget, and according to agreed business objectives.
• Challenge and guide agency recommendations using performance insights and market knowledge.
• Drive consistency in activation standards, reporting methodologies, and performance measurement.

Retailer Management

• Partner with major retail media networks and platforms to identify strategic opportunities, innovation pilots, and growth initiatives.
• Maintain deep understanding of retailer capabilities, audience solutions, measurement approaches, and emerging products.
• Evaluate and prioritize retailer investments based on business impact and performance.

Measurement & Performance Optimization

• Establish KPI frameworks and reporting standards across retail media programs.
• Analyze campaign performance and translate insights into actionable business recommendations.
• Drive continuous optimization of audience strategies, bidding approaches, creative effectiveness, and investment allocation.
• Present performance results and strategic recommendations to senior leadership.

Innovation & Capability Building

• Identify emerging retail media trends, technologies, and best practices.
• Lead testing and learning agendas across retailers, audience solutions, and measurement capabilities.
• Build organizational knowledge and retail media capabilities through training, documentation, and stakeholder education.

Required Qualifications

• 8+ years of experience in Retail Media, eCommerce Media, Digital Media, Shopper Marketing, Omnichannel Marketing, or related fields.
• Proven experience managing media programs across major retail media networks (e.g., Amazon, Walmart Connect, Target Roundel, Kroger Precision Marketing, Instacart, Best Buy Ads, or similar).
• Strong understanding of retail media planning, activation, measurement, attribution, and audience strategies.
• Experience leading external media agencies and performance management processes.
• Demonstrated success working across Marketing, Sales, Omnichannel, Commerce, and Analytics organizations.
• Strong analytical, strategic thinking, and problem-solving skills.
• Excellent communication and executive presentation skills.
• Experience managing multiple stakeholders and influencing without direct authority.

Preferred Qualifications

• Experience working in a global or matrixed organization.
• Experience building or leading Retail Media Centers of Excellence.
• Knowledge of first-party data, identity solutions, commerce media, and closed-loop measurement.
• Experience managing significant media investments and retail partnerships.

Success Measures

• Retail media sales and revenue growth.
• ROAS and media efficiency improvements.
• Increased retailer engagement and partnership effectiveness.
• Strong cross-functional stakeholder satisfaction.
• Successful delivery of retail media innovation and test-and-learn programs.
• Consistent execution of best practices across all retail media activations.

Ideal Profile: A strategic retail media leader who can seamlessly connect Sales, Marketing, Omni-Commerce, Retailers, and Agencies while driving activation excellence and business growth across a complex retail ecosystem.