Best Buy Retail Execution Lead — Consumer & Retail Marketing, North America

Description -

Role Overview

The Best Buy Retail Execution Lead plays a critical role in driving HP’s retail marketing execution and growth agenda across Best Buy.

This role is focused on making sure HP shows up strongly, consistently, and with high execution quality across the full Best Buy ecosystem — from BestBuy.com and digital shelf, to retail media, promotional moments, category initiatives, in-store visibility, and strategic account priorities.

The Best Buy Retail Execution Lead partners closely with Sales, Category, Retail Marketing, Media, Agencies, and Best Buy stakeholders to translate business priorities into strong execution. The role helps connect strategy to action, ensuring plans are clear, timelines are managed, owners are aligned, and execution gaps are identified and solved quickly.

This person will support HP’s Consumer PS, Gaming, Print, and selected HyperX priorities within Best Buy, while also helping build stronger processes, better account readiness, and improved execution discipline across the business.

Key Responsibilities

Best Buy Account Execution

Lead executional coordination for HP marketing priorities across Best Buy, ensuring plans are delivered on time, on brand, and aligned to business objectives.

Support Best Buy account planning, seasonal moments, promotional periods, product launches, retail campaigns, and strategic sell-in moments.

Partner with Sales, Category, Retail Growth Managers, Media, and Creative teams to turn business priorities into clear account-level execution plans.

Help prepare and organize materials needed for Best Buy meetings, planning sessions, QBRs, launches, promotional windows, and internal leadership updates.

Ensure strong follow-through from planning to in-market execution.

Best Buy Digital Shelf & Retail Hygiene

Own execution hygiene across BestBuy.com and related Best Buy digital environments.

Monitor and help improve product presence, content accuracy, imagery, messaging, merchandising consistency, pricing / promo visibility, and overall shopper experience.

Identify gaps in HP’s Best Buy presence and work cross-functionally to resolve issues quickly.

Help ensure HP products are easy to find, easy to understand, and positioned clearly against the competition.

Partner with content, ecommerce, category, and agency teams to improve digital shelf quality and conversion readiness.

Retail Media & Campaign Execution

Support execution of Best Buy retail media plans in partnership with media, agency, sales, and category teams.

Help ensure retail media campaigns are connected to business priorities, product availability, promotional moments, and account objectives.

Track campaign readiness, launch timing, creative needs, asset delivery, and execution milestones.

Support post-campaign reviews by helping connect execution quality to performance outcomes.

In-Store & Omnichannel Execution

Support HP’s in-store and omnichannel presence at Best Buy, including product launches, merchandising moments, training needs, promotional visibility, and account-specific activations.

Help ensure online and offline execution are connected and consistent.

Partner with the right internal teams to identify opportunities to improve HP’s Best Buy shopper experience across the full journey.

Cross-Functional Coordination

Act as a key connection point across Sales, Category, Marketing, Media, Creative, Agency, and Global teams for Best Buy execution.

Drive clarity on owners, timelines, deliverables, risks, and follow-ups across multiple Best Buy workstreams.

Help reduce complexity and create better ways of working across the Best Buy retail marketing ecosystem.

Bring structure, urgency, and accountability to execution without creating unnecessary process.

Consumer PS, Gaming, Print & HyperX Support

Support Best Buy execution across HP Consumer PCs, Gaming, Print, and selected HyperX initiatives.

Partner with business leads to ensure category priorities are translated into strong Best Buy execution.

Help identify where execution gaps may limit business impact and drive action to improve readiness.

Support key product launches, seasonal campaigns, category moments, and growth initiatives across the account.

Search, AI & Discoverability Support

Support early-stage work around search, GEO, LLM, and AI-driven product discovery as it relates to Best Buy and the broader shopper journey.

Help coordinate projects focused on how HP products show up across emerging discovery platforms such as ChatGPT, Perplexity, Google AI experiences, and other AI-powered search environments.

Partner with internal and external teams to improve consistency, visibility, and discoverability of HP products across Best Buy and related digital touchpoints.

Project Management & Execution Discipline

Manage multiple Best Buy execution workstreams at the same time with clear organization, strong follow-up, and attention to detail.

Create simple tracking mechanisms to make progress, risks, and ownership visible.

Help improve operating rhythms across the team, including planning, execution tracking, issue resolution, and post-campaign learning.

Identify opportunities to simplify, standardize, and scale how HP manages Best Buy execution.

Performance Support

Support Best Buy business and marketing performance cadence by helping connect execution status to performance outcomes.

Partner with analytics, media, ecommerce, sales, and category teams to understand what is working, what needs to improve, and where execution needs to be adjusted.

Provide input into Best Buy performance readouts, account updates, internal business reviews, and planning discussions.

Qualifications

6–8+ years of experience in retail marketing, trade marketing, channel marketing, shopper marketing, ecommerce, retail media, sales support, or related commercial marketing roles.

Experience working with Best Buy or similar major consumer electronics retailers strongly preferred.

Strong understanding of retail execution, digital shelf, promotional planning, retail media, merchandising, ecommerce content, and omnichannel shopper experiences.

Strong project management skills with the ability to manage multiple workstreams, stakeholders, and deadlines.

Ability to translate business strategy into practical execution plans.

Strong attention to detail and ability to identify execution gaps quickly.

Comfortable working across Sales, Category, Marketing, Media, Agency, Ecommerce, and Leadership stakeholders.

Strong communication skills and ability to drive alignment without direct authority.

Experience in consumer technology, PCs, gaming, print, or consumer electronics preferred.

Curious about emerging areas such as AI search, LLM discoverability, ecommerce visibility, and digital shopper behavior.

Ideal Candidate Profile

The ideal candidate is highly organized, commercially minded, and execution-driven. They understand that winning at Best Buy requires more than strong strategy — it requires excellent execution across every touchpoint.

They know how to bring structure to complexity, move work forward across many stakeholders, and quickly identify where execution gaps could hurt business impact. They are comfortable operating close to the account, close to the business, and close to the details.

This person has strong retail instincts, understands what good looks like in a Best Buy environment, and helps HP show up better across BestBuy.com, retail media, in-store moments, promotional windows, and strategic account priorities.

The pay range for this role is $83,000 to $127,800 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

 * Health insurance
 * Dental insurance
 * Vision insurance
 * Long term/short term disability insurance
 * Employee assistance program
 * Flexible spending account
 * Life insurance
 * Generous time off policies, including;
 * 4-12 weeks fully paid parental leave based on tenure
 * 11 paid holidays
 * Additional flexible paid vacation and sick leave (US benefits overview
   [https://hpbenefits.ce.alight.com/])

The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.

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Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"