Digital Growth Senior Associate

Overview:

At Verkada, we push traditional boundaries, and our B2B growth efforts are no exception. We’re looking for a Digital Growth Senior Associate to join our high-performing marketing team—a group with professional experience spanning investment banking, consulting, engineering, and high-growth startups.

Reporting directly to the Director of Digital Marketing, you'll be the person who takes a campaign thesis and makes it real. This is a role for a smart, curious generalist who thinks like a strategist and executes like a founder — someone who wants to learn the craft from senior operators while owning meaningful work from day one. You'll sit at the intersection of product marketing, creative, and digital: synthesizing insights, building campaigns, and personally running the plays across our most important segments and verticals.

Please note that this role is on-site at HQ in San Mateo, CA.

Key Responsibilities

• Campaign Execution: Own digital campaigns end-to-end against a defined strategy — from writing the brief to running the channels to reporting outcomes. You don't just support execution; you ship it.
• Cross-Functional Insight Gathering: Interview sales leaders, PMMs, and product managers to understand buying dynamics and persona pain points, and translate what you learn into campaigns that resonate with specific personas and verticals.
• Full-Funnel Execution: Build and run programs across the funnel — top-of-funnel brand, mid-funnel nurture, and bottom-of-funnel conversion. You care about what happens after the click, not just before it.
• Channel Execution: Hands-on management of paid Search, LinkedIn, Meta, and other channels. You'll partner with our digital specialists to test, learn, and scale what's working.
• Strategic "Drop-In" Execution: Act as a rapid-response growth operator — understand a tactical problem, form a hypothesis, and quickly launch a solution.
• Creative Collaboration: Partner with our creative team to brief new assets and give thoughtful, audience-grounded feedback on hooks and visual execution.
• Experimental Execution: Launch and monitor new channel experiments (e.g., TikTok, Reddit, emerging formats), document what works, and surface patterns the team can scale.

Qualifications

• 3–5 years of total work experience, with at least one role that included real ownership over a campaign, program, or initiative — not just execution support
• Technical mindset: You think in systems and aren't afraid to dive into the mechanics of how a campaign is built. Familiarity with at least one paid channel (SEM, LinkedIn, Meta) is a plus; more important is your willingness to learn the technical "plumbing" of our stack
• Quantitative fluency: A "math-first" brain. Comfortable with data analysis and reading performance dashboards without prompting. Ready to demonstrate these skills in a technical assessment
• Elite communication: Strong written communicator — you can write a campaign brief, a landing page headline, and an internal update with equal clarity, and manage relationships across Product Marketing, Creative, Sales, and Marketing Ops
• Organizational mastery: Manage multiple workstreams with attention to detail; stay vigilant for signs of mistakes or misfires and act quickly
• Coachability & drive: Self-starter who thrives in a fast-paced environment and is eager to learn from senior operators. Has a point of view and isn't afraid to share it

Additional Information

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

US Employee Benefits

Verkada is committed to investing in the holistic health and wellbeing of all employees and their families. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Wellness/fitness benefits
• Healthy lunches and dinners provided daily