North America Marketing Operations

Description -

We’re looking for an execution-focused Marketing Operations leader to improve campaign performance, data quality, and go-to-market effectiveness across North America. You’ll partner with planners, campaign and segment leads (Commercial Enterprise, Consumer, Mid-Market/SMB, and Public Sector), plus our MarTech, Media, and Analytics COEs, to turn program insights into faster, smarter marketing execution. (open to applications from Vancouver, Spring and Guadalajara)

Job Summary

As the NA Marketing Operations Lead, you are the operational engine behind North America’s B2B and consumer marketing programs. You’ll work closely with MarTech, Media, and Analytics COEs, while you focus on campaign operations, lead management, performance reporting, and process improvement. Your work ensures every program is well-executed, measurable, and continuously optimized.

You bring deep B2B marketing operations experience (lifecycle programs, ABM, pipeline attribution, and lead management) and working familiarity with consumer marketing fundamentals such as audience segmentation and digital channel measurement. You’re a strong individual contributor who thrives in a collaborative, cross-functional environment.

This role blends left-brain rigor with right-brain empathy—you love dashboards and you’re curious about what makes a campaign resonate.

Responsibilities

MarTech Partnership & Data Integrity

• Serve as the NA business owner and primary liaison to the MarTech and Analytics COE, translating regional needs into platform requirements and configuration requests.
• Partner with the COEs on data quality initiatives: surface issues, define standards, and ensure NA marketing data in CRM and MAP is accurate and usable.
• Represent NA requirements in global MarTech decisions, including tool evaluation and roadmap prioritization.

Campaign Operations & Execution

• Lead end-to-end campaign operations for B2B demand generation programs (email, nurture, ABM, webinars, and field events).
• Build scalable build-and-launch processes, including QA checklists and a launch calendar, to support a high-velocity marketing team.
• Support consumer marketing by enabling audience segmentation, multi-touch journeys, and digital channel integration within the existing tech stack.

Analytics, Attribution & Reporting

• Own full-funnel marketing reporting in alignment with WW Marketing and Analytics teams (pipeline influence, MQL-to-close velocity, cost per acquisition, and ROAS across paid channels).
• Build executive dashboards that connect marketing activity to revenue impact and business outcomes.
• Lead attribution approach (first-touch, last-touch, multi-touch) and advise on measurement methodology across B2B and consumer programs.

Strategy & Cross-Functional Leadership

• Partner with Demand Gen, the Marketing Development Team (MDT- telemarketing), and Sales to align priorities and speed go-to-market execution.
• Build and improve lead management (scoring models, routing rules, SLAs, and closed-loop feedback with Sales).
• Advise marketing leadership on operational readiness for launches, market expansions, and campaign investments.

Education & Experience Recommended

• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence
• 7+ years of marketing operations experience, including 4+ years in B2B
• Deep expertise in CRM and lead lifecycle management
• Experience building and managing multi-touch attribution models
• Strong command of lead scoring, routing, and SLA frameworks
• Proficiency with marketing analytics and BI tools (Tableau, Power BI)
• Proven cross-functional project leadership across Sales, Marketing, Analytics, and MarTech
• High data fluency, including SQL skills or the ability to partner effectively with data teams
• Change management and continuous improvement with an optimistic outlook on change

• Exposure to consumer measurement, digital media attribution, and analytics concepts
• Experience with MarTech platforms such as Eloqua and Folloze
• Familiarity with CDPs and data enrichment tools (Segment, Rhetorik, ZoomInfo)
• Experience in high-growth SaaS/tech or a hybrid B2B/B2C environment
• Experience working within or alongside a centralized MarTech or RevOps function

Preferred Certifications
NA

Knowledge & Skills
Marketing automation, CRM, campaign operations, lead management, revenue attribution, B2B demand gen and ABM, data governance, lead scoring, analytics/SQL, consumer audiences, digital media measurement, and cross-functional leadership

Why this role?

• Make a real impact as an individual contributor, in this high-visibility role, your work directly shapes how North America goes to market.
• Partner with dedicated MarTech and analytics teams, so you can focus on programs, insights, and optimization (not day-to-day platform admin).
• Build breadth across both B2B and consumer programs in one role.
• Collaborate with high-performing partners across Demand Gen, Sales, and NA Marketing.
• Join a team that values autonomy, deep work, and continuous learning.

Impact & Scope
• Impacts large functions and leads large, cross-division functional teams or projects.

Complexity
• Provides highly innovative solutions to complex problems within established policy.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

The pay range for this role is $130,700 to $205,200 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

 * Health insurance
 * Dental insurance
 * Vision insurance
 * Long term/short term disability insurance
 * Employee assistance program
 * Flexible spending account
 * Life insurance
 * Generous time off policies, including;
 * 4-12 weeks fully paid parental leave based on tenure
 * 11 paid holidays
 * Additional flexible paid vacation and sick leave (US benefits overview
   [https://hpbenefits.ce.alight.com/])

The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.

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Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"