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Head of Regional Sales

Finning
Ashford, GB Manager Full-time

Company:

Finning (UK) Ltd

Number of Openings:

1

Worker Type:

Permanent

Position Overview:

Finning is the world's largest Caterpillar dealer. We pride ourselves on delivering exceptional customer experiences and innovative solutions. We are looking for a high-impact Head of Regional Sales to drive growth, lead a talented team, and shape the future of our regional Construction Industries business.

Job Description:

Reporting to the General Manager Sales, you will own the performance of new, used and rental sales across your region, while building long-term strategic partnerships with customers. This is a leadership role where you’ll combine strategy, commercial ownership, and team development to deliver exceptional results.

If you thrive in a fast-paced, customer-focused environment and are passionate about building high-performing teams and delivering measurable growth, this role is for you.

Key Responsibilities:

  • Lead, coach and inspire a high-performing regional sales team

  • Deliver sustained growth through account development and new business acquisition

  • Own and execute the regional go-to-market strategy and Annual Operating Plan (AOP)

  • Drive performance across new equipment, used, rental and technology solutions

  • Take full accountability for regional P&L, forecasting and market share growth

  • Build strategic, long-term partnerships with key customers and OEM stakeholders

  • Champion a data-led sales culture focused on accountability and outcomes

  • Collaborate cross-functionally to ensure accurate forecasting and operational delivery

  • Elevate customer experience and satisfaction across the region

  • Lead talent development, succession planning and a strong people-first culture

Knowledge, Skills and Experience:

  • Proven success in senior sales leadership (5+ years)

  • Strong commercial acumen with P&L ownership experience

  • Background in construction equipment, industrial distribution or similar sectors

  • Exceptional leadership, coaching and change management capability

  • Strong negotiation, influencing and stakeholder management skills

  • Ability to translate strategy into execution and deliver results

  • Experience working with OEMs (e.g. Caterpillar) – highly desirable

Why Join Us:

  • Lead a critical region with significant growth opportunity

  • Shape strategy and drive real commercial impact

  • Work with industry-leading products, services and technology

  • Be part of a collaborative, high-performance leadership team

What We Offer:

In addition to a competitive salary, bonus, car or car allowance, 25 days holiday, life insurance, and up to 7% pension, you will benefit from:

  • A comprehensive benefits package

  • Company share purchase scheme

  • A supportive and collaborative work environment

  • Opportunities for professional growth and development

At Finning, we prioritize creating a diverse and inclusive environment. We are proud to be an equal opportunity employer, and we actively encourage all individuals to express themselves and achieve their full potential. As a company, we continuously strive to enhance our outreach to individuals of all backgrounds and identities. We do not discriminate against applicants based on gender identity, race, national and ethnic origin, religion, age, sexual orientation, marital and family status, and/or mental or physical disabilities. Furthermore, Finning is committed to collaborating with and providing reasonable accommodations /adjustments to individuals with disabilities. If you require an adjustment/accommodation at any point during the recruitment process, please inform your recruiter. Finning is a forces-friendly employer having signed the Armed Forces Covenant, and pledges to treat those who serve or have served in the armed forces, and their families fairly.

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